Barnsley's largest retailer Poundland has angered and alienated many of its customers through its controversial new policy of charging more than £1 for some items, with some complaining the prices were already too high to start with.
Many analysts consider it a bizarre move from the retailer, who's weekly takings in just one of its twenty Barnsley stores are already greater than the entire combined wealth of the South Yorkshire town.
We sent our reporters into the town centre to gauge the reaction to the news:
"Tha what?! Arz that w'rk?!" said one enraged resident. Another added "A' tha tekkin' p*ss?".
We attempted to contact Barnsley Council to get their views on the matter, but were told all senior officials were currently in a meeting with Poundland bosses to request a loan agreement so that the cash-strapped authority could re-build the recently-demolished central library - a decision they were forced to take when they realised too late that there was now nowhere to house all the books on homebrewing.